{"id":953,"date":"2021-11-08T10:09:46","date_gmt":"2021-11-08T10:09:46","guid":{"rendered":"https:\/\/blog.spbinvest.hu\/?p=953"},"modified":"2021-11-08T10:09:46","modified_gmt":"2021-11-08T10:09:46","slug":"nike-nyakan-a-sportruhagyarto","status":"publish","type":"post","link":"https:\/\/blog.spbinvest.hu\/?p=953","title":{"rendered":"Komoly fordulatnak k\u00f6sz\u00f6nhet\u0151en a Nike nyak\u00e1n a sportruhagy\u00e1rt\u00f3"},"content":{"rendered":"
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Komoly fordulatr\u00f3l sz\u00e1molt be a harmadik negyed\u00e9ves jelent\u00e9s\u00e9ben a t\u00f6bbek k\u00f6z\u00f6tt az innovat\u00edv technol\u00f3gi\u00e1ir\u00f3l \u2013 p\u00e9ld\u00e1ul a nedvess\u00e9get kisz\u0171r\u0151 p\u00f3l\u00f3ir\u00f3l \u2013 ismertt\u00e9 v\u00e1lt amerikai sportruh\u00e1zatgy\u00e1rt\u00f3 c\u00e9g, az Under Armour. A t\u00e1rsas\u00e1g bev\u00e9telei 8,4 sz\u00e1zal\u00e9kkal n\u0151ttek, \u00edgy a v\u00e1llalat mintegy 80 milli\u00f3 doll\u00e1rral haladta meg az elemz\u0151i becsl\u00e9seket, m\u00edg az egy r\u00e9szv\u00e9nyre jut\u00f3 eredm\u00e9ny tekintet\u00e9ben dupl\u00e1zta azokat.<\/p>\n

Ehhez k\u00e9pest az Under Armour egyik f\u0151 versenyt\u00e1rs\u00e1nak sz\u00e1m\u00edt\u00f3 Nike a mostani jelent\u00e9si szezonban \u2013 a k\u00f6vetkez\u0151 id\u0151szakra vonatkoz\u00f3 gyenge \u00e9rt\u00e9kes\u00edt\u00e9si el\u0151rejelz\u00e9ssel, illetve az ismert ell\u00e1t\u00e1si zavarokra \u00e9s a vietn\u00e1mi gy\u00e1rt\u00f3\u00fczemek koronav\u00edrus miatti le\u00e1ll\u00e1s\u00e1ra hivatkozva \u2013 csal\u00f3d\u00e1st okozott a befektet\u0151knek.<\/p>\n

Az Under Armour sikere abban \u00e1ll, hogy a sportruh\u00e1zatgy\u00e1rt\u00f3 n\u00e9h\u00e1ny \u00e9ve felhagyott a diszkont\u00fczletekben k\u00edn\u00e1lt, alacsonyabb \u00e1rr\u00e9s\u0171 term\u00e9kek \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9vel, \u00e9s visszat\u00e9rt a gy\u00f6kereihez, a magasabb \u00e1rfekv\u00e9s\u0171 pr\u00e9miumcikkekhez, amelyek eset\u00e9ben az infl\u00e1ci\u00f3s hat\u00e1sok is k\u00f6nnyebben \u00e1th\u00e1r\u00edthat\u00f3k a fogyaszt\u00f3kra.<\/p>\n

Az Under Armour m\u00e1ra megfelel\u0151 n\u00f6veked\u00e9si \u00fctemmel, kiv\u00e1l\u00f3 \u00e1rr\u00e9ssel \u00e9s er\u0151s m\u00e9rleggel rendelkezik, \u00e9s a c\u00e9g \u00fajra k\u00e9pes kihaszn\u00e1lni a kisebb m\u00e9ret\u00e9b\u0151l sz\u00e1rmaz\u00f3 rugalmass\u00e1g el\u0151nyeit a Nike-val szemben.<\/p>\n

A sportruh\u00e1zati kiskeresked\u0151 manaps\u00e1g egy p\u00e9nzautomata, amelynek 1,3 milli\u00e1rd doll\u00e1r k\u00e9szp\u00e9nze \u00e9s 663 milli\u00f3s ad\u00f3ss\u00e1ga van \u2013 szemben a 2017-es 800 milli\u00f3s ad\u00f3ss\u00e1ggal \u00e9s 0,3 milli\u00e1rdos k\u00e9szp\u00e9nz\u00e1llom\u00e1nnyal. Az idei harmadik negyed\u00e9vben az Under Armour brutt\u00f3 nyeres\u00e9ge \u2013 az el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1ban el\u00e9rt 686 milli\u00f3 doll\u00e1rr\u00f3l 15 sz\u00e1zal\u00e9kkal, 788 milli\u00f3ra b\u0151v\u00fclt.<\/p>\n

<\/figure>\n

A v\u00e1llalat sz\u00e1m\u00e1ra a j\u00f6v\u0151 is hasonl\u00f3an kecsegtet\u0151: m\u00edg a Nike-nak cs\u00f6kkentenie kellett \u00e9rt\u00e9kes\u00edt\u00e9si c\u00e9ljait a j\u00f6v\u0151 \u00e9v elej\u00e9re vonatkoz\u00f3 el\u0151rejelz\u00e9seiben, addig az Under Armour jelent\u0151sen jav\u00edtotta a r\u00f6vid t\u00e1v\u00fa kil\u00e1t\u00e1sait: a v\u00e1llalat most mintegy 25 sz\u00e1zal\u00e9kos bev\u00e9teln\u00f6veked\u00e9st prognosztiz\u00e1l az idei \u00e9v h\u00e1tral\u00e9v\u0151 r\u00e9sz\u00e9re.<\/p>\n

B\u00e1r az Under Armour r\u00e9szv\u00e9ny\u00e1rfolyama az elm\u00falt egy \u00e9vben mintegy 80 sz\u00e1zal\u00e9kkal emelkedett, a c\u00e9g fundamentumaihoz k\u00e9pest jelenleg diszkonttal kereskednek a pap\u00edrokkal. \u00c9ppen ez\u00e9rt meg\u00edt\u00e9l\u00e9sem szerint az Under Armour r\u00e9szv\u00e9nye olcs\u00f3 a jelenlegi, 26 doll\u00e1r k\u00f6r\u00fcli szinten.<\/p>\n

Forr\u00e1s: https:\/\/www.vg.hu\/penz-es-tokepiac\/2021\/11\/komoly-fordulatnak-koszonhetoen-a-nike-nyakan-a-sportruhagyarto<\/a><\/p>\n

Fot\u00f3: dpa Picture-Alliance\/AFP<\/p>\n","protected":false},"excerpt":{"rendered":"

Komoly fordulatr\u00f3l sz\u00e1molt be a harmadik negyed\u00e9ves jelent\u00e9s\u00e9ben a t\u00f6bbek k\u00f6z\u00f6tt az innovat\u00edv technol\u00f3gi\u00e1ir\u00f3l \u2013 p\u00e9ld\u00e1ul a nedvess\u00e9get kisz\u0171r\u0151 p\u00f3l\u00f3ir\u00f3l \u2013 ismertt\u00e9 v\u00e1lt amerikai sportruh\u00e1zatgy\u00e1rt\u00f3 c\u00e9g, az Under Armour. A t\u00e1rsas\u00e1g bev\u00e9telei 8,4 sz\u00e1zal\u00e9kkal n\u0151ttek, \u00edgy a v\u00e1llalat mintegy 80 milli\u00f3 doll\u00e1rral haladta meg az elemz\u0151i becsl\u00e9seket, m\u00edg az egy r\u00e9szv\u00e9nyre jut\u00f3 eredm\u00e9ny tekintet\u00e9ben dupl\u00e1zta…<\/p>\n","protected":false},"author":1,"featured_media":954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,25,2,24],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kotveny","category-lifestyle","category-makro","category-reszveny","category-spb"],"yoast_head":"\nKomoly fordulatnak k\u00f6sz\u00f6nhet\u0151en a Nike nyak\u00e1n a sportruhagy\u00e1rt\u00f3 - SPB Blog<\/title>\n<meta name=\"description\" content=\"Komoly fordulatr\u00f3l sz\u00e1molt be a harmadik negyed\u00e9ves jelent\u00e9s\u00e9ben az innovat\u00edv technol\u00f3gi\u00e1ir\u00f3l ismertt\u00e9 v\u00e1lt Under Armour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.spbinvest.hu\/?p=953\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Komoly fordulatnak k\u00f6sz\u00f6nhet\u0151en a Nike nyak\u00e1n a sportruhagy\u00e1rt\u00f3 - 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